Tips for a stunning Website for Home Designers & Builders
For architects, interior designers, kitchen and bath designers, custom furniture makers, custom woodworkers, & home builders
Your work speaks volumes, and your website & branding should, too.
Your website is often your first digital handshake, and it needs to make an impactful impression, fast. A great website for a home designer or home builder doesn’t just look amazing, it’s a strategic tool built to convert.
Here are some of our favorite ways to make that happen:
A Custom Intake Form to Pre-Screen Clients
Go beyond name and budget. Ask about their timeline, aesthetic preferences, how involved they want to be, or what isn’t working in their current space. This helps you filter leads and build a relationship from the start.
We dive deep into this tip in our next post, How To Capture Higher-Quality Leads for Your Home Build or Design Business (read now).
A Quicker Way to Start the Conversation
Not everyone’s ready to fill out a full form. Offer a “Start Here” button, lead magnet, or even a Calendly consult link so there’s no barrier to connecting.
Big, Mesmerizing Photos of Your Work
Your portfolio is your pitch. Use full-width, high-resolution images that highlight your range: details, full rooms, before-and-afters, etc. Bonus: show spaces in use, not just staged. Extra bonus: use an image optimizer like TinyPNG to keep your website load times fast while showing off your photos with amazing quality.
Take it a step further and include videos. Photos look nice, but video helps potential clients feel the space and experience your work.
Case Studies That Show Transformation
Share specific client stories: what the space was like before, the goals, challenges, and the result. Use storytelling and photos to highlight the value you bring, not just the final look.
Your Process
Potential clients want to know what it's like to work with you. Outline your phases, communication style, and decision-making flow. Make it feel organized, elevated, and human. Bonus: this communicates authority, showing you can confidently lead the project from start to finish.
Client Testimonials
Choose quotes that don’t just say “she was great”—look for ones that mention how you made them feel, solved a specific problem, or understood their style better than they could express.
Your Services
Be clear about what you offer (e.g. full-service design, e-design, staging) and who it’s for. Use it to set expectations, but also to get clients excited about what’s possible.
Your Aesthetic, Translated to Web Design
The website itself should feel like your work—whether that means minimal, warm, bold, or eclectic. Fonts, color, and layout should support your visual voice. Subscribe to our newsletter for more tips on exactly how to nail your style.
A Hidden Page for Onboarding
List your terms, pricing, timeline, and other details for current clients on a hidden page you only share during onboarding. Keeping it as a page on your website means it’s always up-to-date, and outdated copies are never floating around out in the world.
Ready to build your own?
Our Studio Starter Kit is the perfect solution for home builders and designers who are ready to look amazing & book new clients, all without the custom price tag or months-long timeline.
Not ready just yet?
Get Your cheat sheet for
High-Converting websites
In this easy-to-follow guide, I’ll walk you through what you need to turn your website into a powerful marketing tool, without the stress.
You’ll learn:
How to use your portfolio to land the kinds of clients you dream about.
Unexpected ways your website can work hard for you, even while you sleep.
Smart content tips for SEO and readability
Quick design tweaks that elevate your site’s look
And more insider secrets I use to create high-converting sites for premium clients in the home design & build space
