How To Capture Higher-Quality Leads for Your Home Build or Design Business
For architects, interior designers, kitchen and bath designers, custom furniture makers, custom woodworkers, & home builders
The Secret: A Custom Intake Form
It sounds simple, but a custom intake form can quietly go to work for your business even while you sleep. When crafted intentionally, it sets the tone for the client relationship, screens for alignment, and becomes a seamless part of your process.
Here’s how a well-designed form can help you capture better, more qualified leads:
Collects Valuable Information
A strong intake form gathers essential project details: location, square footage, budget, timeline, and even file uploads like drawings or floor plans. But it can also go deeper. Asking about aesthetic preferences, pain points in their current space, or their dream outcome helps you start building a relationship from the very first click.
Starts the Relationship on Your Terms
You’re the expert. A custom form lets you lead with clarity and structure instead of responding to scattered DMs or vague emails. It creates a calm, professional first impression and reinforces your role as the guide.
Signals Professionalism and Experience
Thoughtful design speaks volumes. A clear, well-structured form tells prospective clients you’re organized, intentional, and in demand. It also shows that you know exactly what information you need to deliver great results.
Creates Small Moments of Commitment
Taking the time to fill out a form, even a short one, is an early sign of buy-in. It’s a low-pressure way for clients to take action and helps you filter for those who are serious about moving forward.
Helps You Tailor Your Response
Armed with this upfront information, you can respond with personalized insight, a relevant service recommendation, or even a suggestion they hadn’t considered. It positions you as thoughtful, strategic, and solutions-oriented right from the start.
A Quick Caveat
Not every great client wants to fill out a long form. Be sure to also offer a quick, easy way to get in touch, like a direct inquiry button or a short contact form. Some clients just need someone to take the lead. And often, those are the ones who trust your expertise most and give you the freedom to do your best work.
Ready to build your own?
Our Studio Starter Kit is the perfect solution for home builders and designers who are ready to look amazing & book new clients, all without the custom price tag or months-long timeline.
Not ready just yet?
Get your Cheat Sheet for
High Converting Websites
In this easy-to-follow guide, I’ll walk you through how to turn your website into a powerful marketing tool, without the stress.
You’ll learn:
How to use your portfolio to land the kinds of clients you dream about.
Unexpected ways your website can work hard for you, even while you sleep.
Smart content tips for SEO and readability
Quick design tweaks that elevate your site’s look
And more insider secrets I use to create high-converting sites for premium clients in the home design & build space
Hi, I’mLindsey,
Owner of Onyx Templates, and a brand and web designer with over a decade of experience helping creative businesses look polished, professional, and unmistakably them.
I created Onyx Templates to serve home designers and builders who want a stunning, strategic website without the long timelines or high cost of a fully custom build. My templates are crafted with intention, rooted in real-world experience, and designed to do more than just look good. They’re built to work hard for your business from day one.
With a background as a designer, artist, and musician, I understand the emotional and practical challenges of running a creative business. These templates are here to take one major thing off your plate: a high-performing, beautifully designed online presence you can launch with confidence.
Get ready to look as good online as you do in real life. I’d love to help you bring your brand to life.
Questions? My inbox is always open.