a logo + more
Brand identity
Your visual identity is the first impression you make. It’s a statement of your values, aspirations, and the experience you offer. It’s an opportunity to craft a story that feels modern, memorable, and uniquely yours. A thoughtfully designed logo and brand does more than look good. It positions your business as the premium choice it was meant to be.
“I’ve never thought this much about my business and my customers.”
– Real client during Brand Discovery phase
“I finally have the confidence to charge what I’m worth.”
– Real client after launching their website
“We landed a celebrity client because of our new brand & website.”
– Real client after launching their rebrand & website
Deliverables
With these deliverables, you’ll have everything you need to present a cohesive, professional, and memorable brand to the world.
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A professionally designed logo that captures the essence of your brand. This includes:
Multiple layouts for versatility: stacked, horizontal, text-only, and icon-only options.
High-resolution files for both print and web (JPEG & PNG formats).
Native vector files (AI, EPS, PDF) for scalability without quality loss.
Social media-ready square images optimized for profile pictures.
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A carefully curated palette to represent your brand’s personality, complete with:
Hex, RGB, and CMYK color codes for seamless use across digital and print platforms.
Guidance on primary, secondary, and accent colors to ensure consistency and flexibility in application.
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A cohesive typography system designed to maintain consistency across all communications, featuring:
Recommended typefaces for headlines, subheadings, and body text.
Font weights and styles for varied use cases.
Tips for pairing fonts to create a polished, professional look.
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Additional assets created for your website. May include:
Icons
Patterns
Stock photography collection
Business card
Letterhead
Social media launch kit
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A comprehensive guide to ensure your brand identity is used effectively and consistently, including:
Instructions for proper logo usage across different mediums.
Guidelines for color application, including examples for backgrounds, overlays, and accents.
Typography rules for consistent hierarchy and readability.
Optional Add-Ons
5 Custom Icons
2 Custom Patterns
10 Curated Stock Photos
Business Card
Letterhead
Social Media Launch Kit (3 post images and 3 profile banners announcing your new brand)
How it works
the process & Timeline
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BRAND DISCOVERY
Every great brand begins with understanding. We’ll dive deep into your business—exploring where you’ve been, where you’re headed, and what truly sets you apart. Together, we’ll uncover your history, clarify your goals, and define what matters most to your audience. We’ll also study similar brands to pinpoint opportunities, identify strengths, and ensure your brand stands out in all the right ways.
VISUAL EXPLORATION
As part of this step, we invite you to share examples of logos you’re drawn to. You can include examples in any industry. These visual references give us insight into your aesthetic preferences and creative direction. This collaborative phase is where your ideas meet our expertise, laying the groundwork for a brand identity that is both strategically sound and aligned with your vision.
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Now, the magic begins. We’ll craft 2–3 initial logo concepts tailored to your brand’s unique identity. Your logo design will be presented with mockups, showing how it will come to life across things like signage, business cards, apparel, and more.
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This is your opportunity to choose a favorite concept and fine-tune it to perfection. Share your feedback, and we’ll implement revisions to ensure every detail reflects your vision and values.
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Your logo is complete! If you selected add-ons, we’ll dive into those during this phase. Otherwise, we’ll provide high-quality files in every format you’ll need, along with a comprehensive brand book. This guide includes best practices for using your logo, your color palette, typography system, and any additional brand elements we’ve developed.
Your brand transformation is complete—it’s time to share it with the world! Together, we’ve created something that reflects your business’s essence and future, ready to leave a lasting impression.
Payment info
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50% deposit due at the start of the project to secure your spot and begin work.
50% balance due prior to delivery of final files.
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Payments can be made via PayPal, Zelle, Venmo, cash, or check.
The initial deposit is non-refundable, as it reserves dedicated time and resources for your project.
Final files delivered upon receipt of full payment.
This payment structure ensures seamless delivery of your completed brand system and website.
Testimonials
looking
For Something
Else?
Set out with a cohesive brand identity and a beautiful, seamless website; all the tools you need to maintain a strong, consistent presence as your business grows.
Your home on the web. We build custom, streamlined websites to let your customers dive right into your brand.
Stunning supporting materials including ads, packaging, stationary, social media content, and more.
Tailor your brand’s every detail with custom illustration & icon design.
High quality, professional photography. We provide portraits, interior photography, food photography, product shots, and more.
Cinematic, production-quality video. We help tell your story through music videos, interviews, and more.
“Working with Lindsey was a deeply thoughtful process. She took the time to truly understand me, my work, and what I wanted to communicate. Every choice felt intentional and aligned with who I am as a professional. The result is a brand presence that feels both personal and precise. She is an expert across the board.”
–Caitlyn Durcan, Owner/Founder, C2 Communications