Who, What, Why? Podcast

Who, What, Why? is a podcast about game design with game designers. One of the hosts, Michael Bonet, is a long-time friend. The podcast was in need of a logo update to boost listenership and grow the podcast.

logo redesign: early stages

We started by reworking the original logo (redesign above) and then developing some alternative concepts.

This logo is clean and readable on a small scale, but shows extra detail when viewed on a larger scale (on a device). 

Suggests movement around a gameboard. Perspective gives some interest in a sea of flat-style podcast logos.

This option employs the “cutout”/”silhouette” concept, placing a podcast mic inside a board game piece. 

FINAL Logo

After several revision rounds on the original draft of this concept, we arrived at the final image below. The winning design depicts two people engaged over a table; one is writing/designing a game, the other is test-playing the game. This option provides character and personification to the podcast’s theme.