How does branding work?

Consultations and intensive branding strategies are the basis of any successful visual project. That's why we build in-depth brand explorations right into our process. From brand exploration to final implementation and installation, LM Design handles it all.

We break it down into 5 major steps:

1 BRAND EXPLORATION

We explore and solidify your brand's core mission, values, target market, competitors, future goals. 

2 VISUAL SOURCING

Based on our findings in our Brand Exploration meetings, we'll gather design examples to shape the overall visual personality of your brand.

3 INITIAL CONCEPTUALIZATION

Next, we head to the drawing board to create initial design concepts based on our visual sourcing. We use mockups and staging to aid in visualization.

4 REVISIONS

We work through revisions to refine and perfect our initial concept(s).

5 FINALIZATION AND IMPLEMENTATION

When we've nailed the final design, it's time to implement it! We provide support with installing your new designs on the web, and printing your new designs on collateral and merchandise. 

 

How do I get started?

Getting started is easy. Use the Contact button to say hello and tell us about your business! We'll discuss project scope, timeframe, and budget, and then set up our first meeting so we can learn the details of your company or project.

 

How long will it take?

Like many things in life, it depends. Our level of communication and the specificity of your feedback when it comes to revisions both contribute to the timeframe for your project. Here are some quick reference timelines:


LOGO DESIGN

About 3 weeks.
 

WEB DESIGN

Depending on the complexity of your site, about 3-5 weeks.


COMPLETE BRAND IDENTITY

Depending on the number of items and the complexity of your branding project, the process can take anywhere from 1-3 months. Vendor print times and availability also contribute to the timeframe and are often out of our control.

 

I have a small project. Can LM Design help me?

Though LM Design specializes in a total-package and multi-disciplinary approach, there is sometimes room in the schedule to take on smaller-scale projects, such as a print-ad design or a web banner. Get in touch to see how we can work together.

 

Can you help me with copywriting & editing?

Yes! We have dedicated writers to craft the perfect copy for your project.

 

What about social media?

At this time we mainly aid in social media content creation, rather than full account management.

What video equipment do you use?

A Black Magic 4K Production camera, 4k Panasonic Lumix GH5, Canon 60D, backdrops, and lighting equipment.

What sort of training do you have?

A background in fine-art training (Drawing, Painting, and Photography), and years of industry experience in Design.